Form follows function.
I believe they go hand in hand. Design is usually enlisted for a specific function: mainly to increase sales. Sure you can print out a black and white brochure with bullet points stating all of your product's finer points. That would be very functional. However, not so effective if it gets thrown onto a pile on a desk with all the other black and white brochures. What makes people read printed advertisements or brochures? Design. Design is that gray area between art and commerce. Good design will make you stop and look at something longer than two seconds. Sometimes design works on your subconscious telling you to buy something without being aware that you are even thinking about it.

We are a visual society. So don't just settle for the same old design that you've seen everywhere else. Stand up and be noticed. Dare to be different. Let us design your next project and watch your sales increase.